Cogency developed two brands to rally pro-life supporters and reach mushy middle voters with impactful messaging. The campaign raised $700,000 to fund statewide ads and videos, emphasizing the dangers of Amendment 4. This multi-faceted strategy engaged over 5 million voters, delivering a decisive pro-life victory.

Cogency partnered with AAPLOG to expose the healthcare risks of Amendment 4 using physician-led videos. By leveraging doctors’ authority and micro-targeted messaging, the campaign highlighted declining health standards and safety issues. This strategy resonated with voters, contributing to Amendment 4’s defeat.

To prevent the legalization of assisted suicide, Cogency created emotionally resonant content that highlighted the risks to vulnerable populations. Ads, videos, and a resource-rich landing page educated voters about the hidden dangers of such policies. The campaign mobilized over thousands of voters, resulting in a decisive victory for life in West Virginia.

Amendment 3 concealed its connection to human trafficking and late-term abortions through deceptive language. Cogency launched emotionally charged ads and videos, targeting undecided voters to reveal the amendment’s dangers and shift public opinion. Despite being outspent 15:1, the campaign moved over 15% of voters, reducing support by four points.