Digital Marketing

DIGITAL MARKETING

What you did twenty or thirty years ago worked then, but in today’s modern landscape, you must
embrace cutting-edge digital marketing strategies.

It’s time to transform and elevate your digital marketing. Effective marketing requires reaching the right
people with the right message and maximizing your results. When it comes to pro-life campaigns,
developing clear, captivating, and convincing copy and expert placement is the difference between life-
saving wins and catastrophic losses.

Cogency Strategic offers the following digital marketing services to help you win your pro-life campaigns
and achieve your goals to save lives in your state.

THE COGENCY STRATEGIC METHOD

Because Cogency Strategy crafts custom strategies to meet your unique goals, we will only select
digital marketing services that will move the needle. The following services are examples of a few
services we may suggest:

Social Media Marketing

Connect with every generation effectively using the power of social media. Elevate your campaign with
our captivating content and eye-catching visuals, tailored for each unique platform and target audience.

Our expert team delivers a bespoke strategy with engaging posts, compelling stories, and dynamic
videos every month. Let us put your mission in the spotlight and ensure it reaches the right audience for
your success.

Geofencing

When you need to target people within a specific geographical location, you need geofencing. This ad
strategy utilizes the Google Display Network to show ads to people in a specific location while they are
browsing or using apps on their phones, making district targeting a little bit easier.

After a thorough strategy session, we’ll effectively reach your optimal audience with compelling
messaging.

Facebook Retargeting

Do you ever wish you could send someone a follow-up message, but you don’t have their email address?
With retargeting, you can follow people from your website to social media and show ads that visually
remind them of what they read about on your website.

They say it takes seven times for a message to stick, which makes Facebook retargeting a great solution
to ensure people aren’t simply receiving your message; they’re internalizing it.